Match Worn Kevin Phillips Shirt from the Premier League match against Newcastle and a 2nd match worn home hand signed shirt
The 2000–01 season emphasised the progress that Phillips had made. He still contributed 14 goals but worked on other aspects of his game such as crossing and making goals, rather than just scoring them. Phillips was now a known quantity and was frequently marked out of games as Sunderland's primary goal source, however an increased input from other areas of the team, particularly from attack-minded midfielder Don Hutchison lessened the impact. Another hat-trick was scored on Boxing Day at Bradford City. In January 2001 he broke Sunderland's post-war goalscoring record. As the season wore on however, Phillips suffered a lack of form, going two months without a goal until his volley against Charlton. Again, Sunderland finished seventh and narrowly missed out on a UEFA Cup place.